Songwriter/s: Ava Max, Charlie Puth, Maria Smith, Victor Thell, Gigi Grombacher, Roland Spreckley & Cirkut As of the beginning of October 2020, the video has 158.5 million views and 2.2 million likes. The video shows Max walking around a high school with a variety of students, while they dance and also attend detention and different classes around school. The music video for “So Am I” was released on Max’s YouTube channel on the 7th March 2019 and was directed by Isaac Rentz. Whenever I’m feeling down, I remind myself that my flaws make me perfect, because in reality there is no perfect.” The song stresses how you do not need to fit into society’s mould of what is “perfect”. It’s about loving yourself, being different, being an outcast and not fitting in the format that society wants to put us in - just celebrating what really makes you different. In an interview, Max stated what “So Am I” means to her: “About what makes people unique and different from each other. “So Am I” is an electropop song that discusses the importance of self-love and not fitting in.
The song was written by Max, Charlie Puth, Maria Smith, Victor Thell, Gigi Grombacher, Roland Spreckley and the producer of the song, Cirkut. It cannot be denied Ava Max is a fascinating and original artist adding the right kind of colour to the world of music.“So Am I” was the follow up single to Ava Max’s 2018 hit “Sweet But Psycho”, which was released in March 2019. Whatever the future holds, whether she develops into the next big pop star or not. Which she instigates with a vibrant dance routine. Spreading her message about learning to love ourselves first. The clip sees the singer heading back to the classroom where she hangs out with the students. It is quite fitting that she has chosen an environment which many young people have found it difficult to fit in and belong. Realising this Ava has also made an empowering statement in the music video of the track. Yet so needy and required, especially when it comes to this generations impressionable youngsters. It is a powerful topic for a pop song to implement in the current social climate. Highlighting that the quirks, idiosyncrasies and flaws in our human make-up are what make us each beautifully unique. “ So Am I” promotes a positive message about inclusivity and acceptance. While we are mesmerised by the catchiest melodies, Ava’s confident vocal style ensures the lyrics and their meaning cut through the song, in turn leaping into our consciousness. She has a sweet vibe which in the first instance is a big attention grabber. I love the way this lady takes pride in embracing, unabashed pop euphoria as a style to work in. And this comes in way of “ So Am I,” another fiery empowerment anthem. Now she has caught the attention of much of the world stage it is time to unleash an equally engaging follow-up release. I mean is there anywhere left in the world which hasn’t been touched by that song? Some high profile collaborations (with David Guetta and feature with Vice and Jason Derulo) on the way to scoring that undisputed smash-hit of a song clearly played a strong part in the Albanian-American pop sensations rise to success. It was inevitable Ava Max would earn herself a hit song, but perhaps it was the sheer scale of International acclaim earned by the track “ Sweet but Psycho” which greatly took everyone by surprise.
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